MTN Nigeria has explained why many subscribers find that their internet data bundles run out quickly, pointing to video streaming, automatic video playback, background applications and smartphone settings as major factors contributing to high data consumption.
The telecommunications company has maintained that rapid data depletion does not automatically mean that customers’ data is being unfairly deducted. Its explanation comes amid growing complaints from Nigerians who say their purchased bundles do not last as long as expected.
At a recent engagement with journalists and content creators, MTN technical experts explained that applications such as TikTok, YouTube, Instagram and Facebook can consume significant amounts of data because they automatically load videos and other content while users scroll through their feeds.
Video quality also affects consumption. High-definition videos generally use more data than standard-definition content, meaning subscribers who frequently watch videos online may exhaust their bundles faster than those who mainly use their phones for text-based activities.
MTN also identified automatic software updates, cloud storage backups, background application activity and hotspot sharing as other possible causes of rapid data depletion. When several devices connect to one phone’s hotspot, for example, their combined internet activities can consume the available bundle quickly.
The company further explained that faster 4G and 5G connections make it easier for users to stream high-quality videos, download large files and access data-intensive services. Although faster connectivity can improve the online experience, it can also allow more data to be consumed within a shorter period.
MTN has encouraged subscribers to monitor their data usage through their phone settings and the MyMTN NG application. Users can also reduce consumption by lowering video quality, disabling automatic video playback, restricting background data and setting application updates to run only over Wi-Fi.
The Nigerian Communications Commission has similarly identified video streaming, social media, downloads, automatic updates and cloud synchronisation among the activities that can quickly exhaust mobile data bundles.
Despite these explanations, subscribers who believe their data is being deducted incorrectly can contact their network provider and request a review of their usage records. The NCC also provides a channel for escalating unresolved consumer complaints.
The debate over data depletion highlights the importance of transparency from telecommunications operators and greater awareness among consumers about how smartphone applications use mobile internet. Clear information about data consumption can help subscribers make informed choices and get better value from their subscriptions.
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